A visionary US retail startup approached our team to develop a groundbreaking integrated marketing platform. This case study details our collaborative three-year development journey, highlighting the project’s significant successes. Their transformative journey started with just having a product idea and culminated in the recent success, highlighted by our customer’s acquisition by a prominent NASDAQ-listed corporation.
11
USA
Retail
UX/UI
design
SaaS platform
High-load architecture
Business Challenge: from Zero to Hero
The primary challenge lay in transforming a startup concept into a robust marketing management platform, featuring a flexible architecture to support exponential growth and integration with multiple third-party platforms.
Consequently, our main objective was to construct a scalable solution to accommodate the growing number of customers, partners, and strong integration solutions with third-party products.
As a result, we developed a unique Software as a Service (SaaS) product designed to deliver seamlessly integrated marketing campaigns, enhance customer engagement, and ensure regulatory compliance
Project Phases and Timeline
Completed within the initial 3 months.
Development phase from 4 to 6 months.
Rolled out by the end of 12 months.
Expansion and scaling efforts between 13 to 16 months.
Technological Expertise
From the user-friendly UX/UI design crafted with Figma to the robust back-end coding in .NET (C#) and dynamic front-end development using AngularJS, the solution leverages cutting-edge technologies.
The customer’s infrastructure is fortified by Google Cloud Computing and Kubernetes, poised for seamless cloud migration with the assistance of DevOps as a Service. This combination guarantees both reliability and scalability. Concurrently, the Agile Scrum methodology optimizes the development process, fostering efficiency and adaptability.
Resulting Product: Point of Sale Digital Marketing Platform
Thanks to our custom software development and dedicated partnership, our client now utilizes a sophisticated marketing platform that adheres to all relevant international and local regulations. Designed specifically for various types of SME with networks of dealers and partners, this platform offers real-time, individualized engagement at the point-of-sale.
The Retails Sales Engagement and Customer Retention Tool operates seamlessly on any gadget connected to the internet. It’s designed for user-friendliness and speed, ensuring immediate, quantifiable outcomes for business-to-consumer-oriented enterprises.
This platform streamlines the collection of user consent for future communications, as well as retargeting and tailored promotions, significantly boosting the company’s marketing effectiveness.
Key Points of the Custom-Developed Solution
- Retention Tools: Includes Smart Targeted Pages, Coupons and highly customisable Loyalty Campaigns, Referral System, Reminder Settings, Gift Card Sending, Promotion Lists Additions, etc.
- Reputation and SMM Capabilities: Requests for Clients’ Reviews, Social Media Connections, Surveys, and Validations.
- POS Marketing Enhancements: Numerous Customisable Templates and QR-coded Ads Flyer Printing.
- Individually-targeted and One-to-One Engagement + Sales Strategies: Birthday Celebration Activities, Waitlist Additions, Seamless Payment Systems Links, Mobile Application Stores, and Visits Scheduling.
Technical Benefits of the Solution
1. Hardware Compatibility Optimization: the solution easily integrates with various devices, including Portable Terminals, Customer-facing Displays, and more, ensuring optimal performance in any retail environment.
2. Feature-Rich Marketing Process Automation: it is designed to streamline, optimize, and enhance various marketing tasks and processes
- Smart Pages: Ready-made mobile sites for customer engagement.
- Digital Coupons: Targeted promotions and incentives.
- Referral Campaigns: Encourage grassroots viral promotion.
- Loyalty Initiatives: Personalized rewards and retention.
3. White-Label Technology Solution: Developed as a customisable white-label platform, it allows clients to adapt it to their brand image and market it as their own robust product.
4. Security Assurance: Ensuring the privacy and security of sensitive data is paramount. We proudly hold AICPA SOC 2 certification, underscoring our unwavering commitment to maintaining the highest standards of security.
Conclusion
As we celebrate the success of our customers, we recognize the crucial role of partnership in developing strategically important solutions. The commitment of our team to bring customers’ ideas to life, combined with innovation, results in a proven track record of delivering exceptional projects.